Privacy Policy

Hold by TinyKite · Last updated: 31 July 2026

Summary

Everything you record about your pregnancy stays on your phone. Movements, contractions, notes and your due date are written to your device and are never uploaded to us. You can use the whole app without an account. If you choose to sign in, we receive your email address — and nothing else.

1. Who we are

Hold is published by Tiny Kite LTD (“TinyKite”, “we”), United Kingdom. Contact: support@tinykite.co.

2. What Hold does

Hold helps you record your baby’s movements, time contractions when labour starts, and keep notes — so you have a log you can show your midwife. It records what you tell it. It does not measure anything by itself.

3. What is stored on your device

All of the following is written only to your phone’s app storage:

Movement logs — each tap you make, its time, and any context you attach (for example “after a meal”).
Counting sessions — when you started, and how long your baby took to reach ten movements.
Contraction logs — start and stop times, lengths and intervals.
Notes — anything you write in the Calm tab.
Your pregnancy details — due date, whether it is a single or multiple pregnancy, and whether you have given birth before.
Care team numbers — the midwife/triage and birth-partner phone numbers you optionally enter, kept only so the call button can dial them.

We cannot see any of it. It is not backed up to a TinyKite server, and there is no cloud sync in this version.

4. Signing in is optional

Hold works completely without an account, forever. Nothing is locked behind signing in.

If you do choose to sign in — offered once during setup, which you can skip, and in Settings — you authenticate with TinyKite’s identity service at identity.tinykite.co. In that case we receive and store on our servers:

Your email address
An account identifier generated by the identity service

We use these to know who our users are, to count accounts, and to answer you if you contact support. That is the entire list.

Signing in does not upload your pregnancy data. Your movement logs, contraction logs, notes and due date stay on the device whether you are signed in or not.

5. Network access

Hold does not need the internet to do its job — counting, timing, patterns and reports all work in aeroplane mode. The app contacts the network in one situation only: when you choose to sign in or sign out, it talks to identity.tinykite.co to authenticate you. There are no analytics, advertising, or crash-reporting services in the app.

6. Sharing a report or card

Hold can create a PDF report or an image of your pattern card. Creating one does not send it anywhere. It is handed to your phone’s standard share sheet, and you decide whether to send it to your midwife, save it, print it, or cancel. If you send it, it travels through whichever app you picked, under that app’s privacy policy — not ours.

7. What we do not do

No advertising, and no advertising identifiers
No analytics or crash-reporting SDKs
No tracking of you across other companies’ apps or websites
No sale or sharing of personal data, ever
No access to your contacts, photos, location or microphone

8. How long we keep things

On your phone: until you delete it. Settings → Report a pregnancy loss erases everything Hold recorded, immediately. Uninstalling the app removes it all as well.
Your account, if you made one: until you delete it. Settings → Account → Delete removes the server-side account record including your email address. Or email support@tinykite.co and we will do it.

Full instructions for both: tinykite.co/hold/delete.

Deleting your account does not touch the data on your phone, and deleting the data on your phone does not delete your account. They are separate on purpose.

9. Your rights

Under UK/EU data protection law you have the right to access, correct, delete, or export the personal data we hold, and to object to our processing of it. Because the only personal data we hold is your email address and account id (and only if you signed in), those requests are quick. Write to support@tinykite.co. You may also complain to the UK Information Commissioner’s Office (ico.org.uk).

Our lawful basis for holding your account email is legitimate interests — knowing who our users are and being able to support them — and you can withdraw at any time by deleting the account and continuing to use the app without one.

10. Children

Hold is made for adults — expectant parents and the people supporting them. It is not directed to children, we do not knowingly collect personal information from children, and nothing in the app is designed to appeal to them. If you believe a child has created a TinyKite account, contact us and we will delete it.

11. Hold is not a medical device

Hold is a monitoring aid. It records what you notice and shows you your own pattern. It does not diagnose anything and it cannot tell you whether you or your baby are well. It does not replace advice from your midwife, doctor or maternity unit. If you are worried at any point — especially if your baby’s movements slow down, stop or change — contact them straight away, whatever the app shows.

12. International users

Hold is published from the United Kingdom. Because your pregnancy records never leave your device, there is no international transfer of them. If you sign in, your email address and account id are processed on TinyKite infrastructure in the United Kingdom and the European Economic Area.

13. Changes

If we ever add cloud sync, analytics, or any other feature that changes what leaves your device, we will update this page and the date above before that feature ships.

14. Contact

Questions: support@tinykite.co
Support page: tinykite.co/hold/support
Delete your account and data: tinykite.co/hold/delete
Company: tinykite.co